Conergy PowerPlus high-performance module pulls in the crowds
With 30,000 visitors, Europe's largest solar trade fair not only exceeded the organiser's expectations, Hamburg-based Conergy AG can also look back on 2007 as its most successful Intersolar ever. Thousands of visitors informed themselves about a host of innovations the 450m² stand and the Conergy open-air site. Europe's best-selling solar energy company exhibited highlights from its complete portfolio in eight themed areas covering photovoltaics, solar thermal products and ambient heat to customers and prospects.
"All the products attracted unexpected high demand and the Group was able to post orders worth of more than € 50 million in photovoltaics, solar thermal products and heat pumps," says Katrin Krohn, in charge of Conergy's marketing in Germany. "In the area of ambient heat, the new air heat pump and the two enhanced brine/water pumps were the most popular. Among the solar thermal products, the high-performance collectors and the new universal mounting system were centre stage. In photovoltaics, customers honoured our end-to-end competence as technology leader in central inverters, mounting systems and solar modules. But the frontrunner in customer interest, however, was clearly our new high-performance Conergy PowerPlus solar module produced in Frankfurt (Oder)."
The 70-plus Conergy sales experts from 12 countries provided answers on all the innovations to over 1,000 new and prospective customers. With more than half of all customers from overseas, Conergy can confirm the trend toward greater internationalisation noted by the trade fair organisers.
As Conergy Sales Director Christian Langen remarks, "the Mediterranean region more than any other revealed its immense potential at Intersolar. New EU members Bulgaria, Slovenia and Romania, which recently introduced assistance measures, also expressed strong interest, especially in photovoltaics. We were also surprised how many potential customers came to us from the US." This year's Intersolar shows that by consistently implementing its long-term internationalisation strategy Conergy has adapted in good time to individual customer needs in the most promising growth regions. It means that Conergy will generate 50% of its revenue outside Germany - a full year earlier than planned.
Not only customers, but potential applicants too showed huge interest in the bustling Conergy stand. The half dozen Conergy personnel advisors talked to almost 200 people wanting to join the company. With the new orders and concrete product queries under its belt, Conergy will continue to target expansion of its 2,200-strong workforce.
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